Buffer has 12 platforms and a free plan that refills. For one brand on 5 platforms, sprkly is US$22.50 a month and Buffer is US$30.
Rival prices checked: 2026-10-20. Other rival facts: 2026-10-06. sprkly prices: 2026-10-14.
| sprkly | Buffer | |
|---|---|---|
| One brand on 5 platforms | US$22.50 on Creator (5 accounts at US$4.50). Unlimited posts. | US$30 on Essentials (US$6 per channel), or US$25 a month billed yearly (US$5 per channel). |
| Free plan | Yes. 3 accounts, 10 queued posts per account, 30 days of insights, no card. | Yes. 3 channels, 10 scheduled posts per channel, "refill anytime". |
| Trial | 7 days of Creator. 5 accounts, up to 3 posts a day, no card. | 14 days of Essentials on one channel. |
| Platforms | 7: Instagram, TikTok, YouTube Shorts, Threads, Facebook Pages, Bluesky, X (X on Creator and Power). | 12, including X, LinkedIn, Bluesky, Pinterest, Mastodon, Substack, Google Business. |
| MCP and API | MCP for Claude and ChatGPT on Creator, Power and the trial. Free has the REST API only. | MCP and API on every plan, Free too. Listed in the Claude connectors. |
| Instagram DM automation | On every plan: comment to DM, keyword replies, one inbox. Contacts a month per account: 10 on Free, 100 on Creator, 1,000 on Power. | Not on its pricing page, read 2026-10-20. |
Prices are per month, billed monthly, unless noted. One sprkly account = one handle on one platform.
Pick Buffer if
- You post to LinkedIn, Pinterest or Substack. sprkly does not have them yet.
- You want MCP on a free plan.
- You need more than one user. Buffer's Team plan has unlimited users.
Pick sprkly if
- You run one brand on Instagram, TikTok, YouTube Shorts, Threads and Facebook. US$22.50, not US$30.
- You want up to 2 years of analytics and a CSV on the first paid plan.
- You want to try sprkly with 5 accounts for 7 days, no card.