Consistency matters more than raw volume. A sustainable 3–5 posts a week that you keep up for months beats a burst of daily posting that burns you out in two.
Sensible starting cadences
- Instagram (Reels + feed): 3–5 posts/week.
- TikTok: once a day if you can sustain it; 3–5/week is fine to start.
- YouTube Shorts: 3–7/week — the format rewards frequency.
- Threads: several short posts a week, plus replies; it's conversational.
Why consistency wins
Algorithms reward accounts that show up predictably, and so do audiences — they start to expect you. The fastest way to stall is to post 14 times in week one and then disappear. Pick a number you can hit on a bad week, not your best week.
The realistic way to keep it up
Nobody opens the app every single day at the perfect moment. The creators who stay consistent batch their content — film and write several posts at once, then schedule them across the week:
- Set aside one session to create 3–7 posts.
- Schedule them into your best time windows with Compose.
- Let them publish automatically while you focus on the next batch.
Walkthrough: How to batch a week of content in one sitting. Prefer to hand it off entirely? See Done-for-you scheduling.