A content calendar is just a plan for what to post and when. It doesn't need to be fancy — a repeatable weekly structure beats a perfect spreadsheet you abandon.
Step 1: Pick 3–4 content themes
Recurring buckets make planning fast because you're never staring at a blank page. For example: a tip, a behind-the-scenes, a product or offer, and something fun or trending. Rotate them.
Step 2: Build a weekly grid
Map your themes onto the days you'll post. Keep it realistic — match your posting frequency to what you can sustain:
- Mon: Tip
- Wed: Behind-the-scenes
- Fri: Reel / trend
Step 3: Fill one week at a time
Plan a week or two ahead, not a whole quarter — far enough to stay consistent, close enough to stay relevant to what's happening now.
Step 4: Schedule it so it actually happens
A calendar only works if the posts go out. Once a week, batch your content and schedule it in Compose, then check the Schedule view to see the whole week at a glance and spot gaps.
That's the difference between a calendar that lives in a doc and one that actually publishes. Want the planning and the posting handled for you? See Done-for-you scheduling.