# sprkly

> sprkly is an affordable social media scheduling tool for micro-influencers, creators, and part-time KOLs. Schedule and automatically publish posts to Instagram, TikTok, YouTube Shorts, Threads, Facebook, Bluesky, and X from one place. X is on Creator and Power. 7-day free trial, no credit card required.

## What sprkly does
- Schedule and auto-publish posts across Instagram, TikTok, YouTube Shorts, Threads, Facebook, Bluesky, and X (X on Creator and Power).
- A content calendar, with automatic retries if a publish fails.
- A REST API for programmatic posting (works with Zapier, Make.com, or custom code).
- An MCP (Model Context Protocol) server, so AI agents can read the posting queue and schedule posts directly. On Creator and Power (Free has the REST API only). Works with Claude Cowork, claude.ai, Claude Desktop, Claude Code, ChatGPT, Cursor, VS Code, and any other MCP client. Most clients connect by signing in to sprkly (OAuth), with no key to copy. Setup steps for Grok Bot and Muse (by API key) come from their own docs and are not yet tested by sprkly. A sprkly API key also works, for scripts and tools that cannot sign in.
- A done-for-you managed service: you send the content and requirements, the sprkly team schedules and runs your calendar for you.

## Pricing
Per-account price only. An account is one handle on one platform.
- Free trial: 7-day free trial of Creator: 5 accounts, 3 posts a day, 30 a month. No credit card.
- Free: US$0 after the trial. Nothing is deleted when a trial or a paid plan ends.
  - Publish: Instagram, TikTok, YouTube, Threads, Facebook and Bluesky; Instagram Stories; Instagram and TikTok photo carousels; We check your media for each app, and fix the format if we can; Pick the video cover on Instagram and Facebook; Auto retries, and an email if a post fails; Drafts and hashtag groups
  - Plan: 3 accounts; 10 queued posts per account; Instagram DM automation: comment-to-DM, keyword replies, unified inbox; 10 active contacts a month per account
  - Measure: Insights: likes, comments, reach, views and top posts. 30 days of history, synced daily.
  - Connect: 1 API key, 3,000 requests a month, REST only
  - Media: 1 GB storage per account; 7-day media retention
  - Support: We reply within one business day.
- Creator: US$4.50 per account per month.
  - Publish: Instagram, TikTok, YouTube, Threads, Facebook, Bluesky and X; X: 60 posts a month per account, 10 with a link; Up to 2 X accounts; Instagram Stories; Instagram and TikTok photo carousels; Instagram first comment: posted right under your post; We check your media for each app, and fix the format if we can; Pick the video cover on Instagram and Facebook; Auto retries, and an email if a post fails; Drafts and hashtag groups; Repost your best posts
  - Plan: As many accounts as you pay for, US$4.50 per account per month; Unlimited queued posts; Instagram DM automation: comment-to-DM, keyword replies, unified inbox; 100 active contacts a month per account
  - Measure: Advanced analytics: saves and shares, up to 2 years of history. CSV export, sync any time.; Change over time, and your best hour and day to post.; Your Instagram audience: age, gender, country, city, and when followers are online.
  - Connect: 3 API keys, 7,500 requests a month, MCP for Claude and ChatGPT
  - Media: 10 GB storage per account; 60-day media retention
  - Support: We reply within one business day.
- Power: US$9 per account per month.
  - Publish: Instagram, TikTok, YouTube, Threads, Facebook, Bluesky and X; X: 60 posts a month per account, 10 with a link; Up to 2 X accounts; Instagram Stories; Instagram and TikTok photo carousels; Instagram first comment: posted right under your post; We check your media for each app, and fix the format if we can; Pick the video cover on Instagram and Facebook; Auto retries, and an email if a post fails; Drafts and hashtag groups; Repost your best posts
  - Plan: As many accounts as you pay for, US$9 per account per month; Unlimited queued posts; Post delays: send to each account at its own time; Post approval: nothing goes out until you say yes; Instagram DM automation: comment-to-DM, keyword replies, unified inbox; 1,000 active contacts a month per account
  - Measure: Advanced analytics: saves and shares, up to 2 years of history. CSV export, sync any time.; Change over time, and your best hour and day to post.; Your Instagram audience: age, gender, country, city, and when followers are online.
  - Connect: 5 API keys, 15,000 requests a month, MCP for Claude and ChatGPT
  - Media: 30 GB storage per account; 180-day media retention
  - Support: Priority support: same-day reply on business days, an onboarding call, and we move your queue over.
- Done-for-you: custom-priced managed add-on on top of any plan.

## Key pages
- Home: https://sprkly.app
- Pricing & checkout: https://sprkly.app/checkout
- Help center: https://sprkly.app/support
- Blog (tips and comparisons): https://sprkly.app/blog
- Documentation index: https://sprkly.app/docs
- API documentation: https://sprkly.app/docs/api
- MCP documentation: https://sprkly.app/docs/mcp
- How to read your analytics: https://sprkly.app/support/sprkly-analytics-guide
- AI agent integrations (setup per client): https://sprkly.app/docs/mcp#integrations
- Support (email and contact form): https://sprkly.app/support#contact
- Roadmap (planned and shipped): https://sprkly.app/roadmap
- Full text of all articles (for AI grounding): https://sprkly.app/llms-full.txt

## Playbooks
- Playbooks and prompts (a 30-day plan with Claude, copy-paste prompts, post ideas, comment to DM, what 862 viral videos do): https://sprkly.app/playbooks

## Free tools
No sign-in needed.
- Image and video sizes for every platform: https://sprkly.app/sizes
- Post checker (paste a caption, add a photo or video, see if it fits each platform): https://sprkly.app/tools/post-checker
- Carousel maker (type text, get 4:5 slides as JPEGs, download or schedule them): https://sprkly.app/tools/carousel
- All free tools, in one list: https://sprkly.app/tools
- Character counter (live count against each platform's caption limit, one page per platform): https://sprkly.app/tools/character-counter
- Text formatter (Unicode bold, italic, bold italic and monospace text to copy): https://sprkly.app/tools/text-formatter
- Thread maker for X (split long text into numbered posts that fit): https://sprkly.app/tools/thread-maker/x
- Thread maker for Bluesky (split long text into numbered posts that fit): https://sprkly.app/tools/thread-maker/bluesky
- Instagram grid splitter (cut one photo into 3, 6 or 9 tiles in the browser): https://sprkly.app/tools/instagram-grid-splitter
- UTM builder (add utm_source, utm_medium and utm_campaign tags to a link): https://sprkly.app/tools/utm-builder

## Compare
- [sprkly vs Buffer](https://sprkly.app/blog/sprkly-vs-buffer): Buffer has 12 platforms and a free plan that refills. For one brand on 5 platforms, sprkly is US$22.50 a month and Buffer is US$30.
- [sprkly vs Metricool](https://sprkly.app/blog/sprkly-vs-metricool): Metricool prices per brand, so it costs less once you run two brands. For one brand on 5 platforms, sprkly is US$22.50 a month and Metricool is US$25.
- [sprkly vs post-bridge](https://sprkly.app/blog/sprkly-vs-post-bridge): post-bridge has 15 accounts for US$39 a month, card first. For one brand on 5 platforms, sprkly is US$22.50, with a free plan and a no-card trial.
- [sprkly vs PostFast](https://sprkly.app/blog/sprkly-vs-postfast): PostFast has 11 platforms and MCP on every plan. One brand on 5 platforms needs its Creator plan, at €29. sprkly is US$22.50 a month.
- [sprkly vs Postiz](https://sprkly.app/blog/sprkly-vs-postiz): Postiz is open source, with MCP and AI video on every plan, but you add a card first. sprkly is US$22.50 a month for one brand on 5 platforms. No card.
- [sprkly vs Publer](https://sprkly.app/blog/sprkly-vs-publer): Publer has 13 platforms and a free plan. Its analytics and MCP sit on Business, US$50 for one brand on 5 platforms. sprkly has both for US$22.50.
- [sprkly vs SocialBu](https://sprkly.app/blog/sprkly-vs-socialbu): SocialBu has 12 platforms and MCP on its free plan, but that plan stops at 10 posts, ever. For one brand on 5 platforms: sprkly US$22.50, SocialBu US$29.
- [Postiz alternative: try it with no card, switch in 3 steps](https://sprkly.app/blog/postiz-alternative): Leaving Postiz? sprkly is US$22.50 a month for 5 accounts, as of October 2026. Try 7 days with no card, then switch in 3 steps. Who should stay, too.
- [Publer alternative with analytics and MCP on the first plan](https://sprkly.app/blog/publer-alternative): Leaving Publer? sprkly has analytics and MCP on Creator, US$22.50 for 5 accounts as of October 2026. Publer puts both on Business. How to switch.
- [Buffer alternative for 5 accounts: cost and how to switch](https://sprkly.app/blog/buffer-alternative): Leaving Buffer? sprkly is US$22.50 a month for 5 accounts. Buffer is US$30, as of October 2026. Try 5 accounts free for 7 days, then switch in 3 steps.
- [We signed up to 7 social media schedulers (October 2026)](https://sprkly.app/blog/we-signed-up-to-seven-social-media-schedulers): We signed up to Buffer, Publer, PostFast, SocialBu, Postiz, post-bridge and Metricool. Here is what one brand on five platforms costs.

## For AI agents
- MCP endpoint: https://sprkly.app/api/mcp (Streamable HTTP, stateless)
- MCP discovery: https://sprkly.app/.well-known/mcp.json
- MCP server card: https://sprkly.app/.well-known/mcp/server-card.json
- OAuth protected resource metadata: https://sprkly.app/.well-known/oauth-protected-resource/api/mcp
- Authentication instructions: https://sprkly.app/auth.md
- Agent skill (how to use the tools well): https://sprkly.app/skill.md
- OpenAPI description: https://sprkly.app/openapi.json

## FAQ articles
- [Can I schedule posts with an API?](https://sprkly.app/support/posting-with-the-api): Yes. Make an API key in sprkly and schedule posts from your own app, a CMS, or a no-code tool. See the steps, the scopes, and a first request.
- [Too busy? Our done-for-you scheduling service](https://sprkly.app/support/done-for-you-service): Too busy to post? Send us your content and what you need, and our team runs your posting calendar for you. Here is how the service works.
- [Getting started with sprkly](https://sprkly.app/support/getting-started): New to sprkly? Go from a fresh account to your first scheduled post in three steps: connect an account, schedule a post, then fill your queue.
- [How do I connect my social accounts?](https://sprkly.app/support/connect-your-accounts): How to connect Instagram, TikTok, YouTube, Threads, Facebook, Bluesky and X to sprkly, and what each platform needs before it connects.
- [Connect Instagram](https://sprkly.app/support/connect-instagram): Link an Instagram Business or Creator account to sprkly in about a minute. See what you need, the five steps, and how to fix it if it fails.
- [Connect TikTok](https://sprkly.app/support/connect-tiktok): Link your TikTok account to sprkly. It connects right away. See what you need, the five steps, and what to do if the connect fails.
- [Connect YouTube Shorts](https://sprkly.app/support/connect-youtube): Link your YouTube channel to sprkly, and your posts go out as Shorts. See what you need, the steps, and how to fix the wrong channel.
- [Connect Threads](https://sprkly.app/support/connect-threads): Link your Threads account to sprkly with your Meta login. See the steps, how to add a second account, and what to do if it fails.
- [Connect Bluesky](https://sprkly.app/support/connect-bluesky): Link Bluesky to sprkly with your handle. You sign in on Bluesky, so we never see your password. See the steps, what you can post, and fixes.
- [Connect X](https://sprkly.app/support/connect-x): Link X to sprkly in a few clicks. See what you can post, the monthly post limit per account, and what to do if it fails.
- [Connect a Facebook Page](https://sprkly.app/support/connect-facebook): Link a Facebook Page you run to sprkly. You pick the Page as you connect. See what you need, the steps, and the fix if no Pages show up.
- [How the free trial and billing work](https://sprkly.app/support/trial-and-billing): How the 7-day free trial works, what the Creator and Power plans cost per account, and how to cancel at any time from your Settings page.
- [Why did my post fail, and what happens next?](https://sprkly.app/support/why-did-my-post-fail): Why a post fails, how sprkly retries it for you, when we email you about it, and how to fix the most common cause on each platform.
- [Supported media formats and sizes](https://sprkly.app/support/supported-media-formats): What to upload so posts go out the first time: JPEG photos, 9:16 MP4 video, how many photos each platform takes, and the rules for Stories.
- [Disconnecting accounts and deleting your data](https://sprkly.app/support/disconnect-and-data-deletion): How to disconnect a social account, what happens to your access tokens and scheduled posts, and how to delete your sprkly account for good.
- [How to contact support](https://sprkly.app/support/contact-support): How to reach the sprkly team by email, what to put in your message so we can help you fast, and how soon you can expect to hear back from us.
- [Why does Instagram crop my carousel photos?](https://sprkly.app/support/instagram-carousel-crops-photos): Instagram crops every carousel slide to the shape of slide 1. Export all slides at one shape, and put the shape you want first.
- [What is the Instagram caption character limit?](https://sprkly.app/support/instagram-caption-character-limit): An Instagram caption holds up to 2,200 characters and 30 hashtags. Links in it do not click. Stories carry no caption at all.
- [Why is my YouTube video not showing as a Short?](https://sprkly.app/support/youtube-video-not-a-short): YouTube makes a video a Short by its shape. Vertical or square can be a Short. A wide 16:9 video never is, and nothing can force it.
- [What is the Threads character limit?](https://sprkly.app/support/threads-character-limit): A Threads post holds up to 500 characters. Text-only posts work, links are allowed, and up to 20 photos post as one carousel.
- [Why did my Facebook Reel post as a normal video?](https://sprkly.app/support/facebook-reel-posted-as-video): It missed a Reel rule, so sprkly sent it to your Page feed. A Facebook Reel must be 9:16, 3 to 90 seconds, and at least 540 x 960.
- [Why do I keep having to reconnect my Instagram account?](https://sprkly.app/support/why-reconnect-instagram): Instagram connections expire and get cut off. sprkly renews them on its own, and emails you when only a reconnect in Settings will fix it.
- [Why won't Instagram process my video?](https://sprkly.app/support/instagram-video-would-not-process): Instagram took the upload but could not finish it. It is usually how the video was encoded. Re-export as MP4, H.264 and AAC, at 9:16.
- [Why did my TikTok photo post fail?](https://sprkly.app/support/tiktok-photo-post-failed-size): TikTok rejects a photo post unless every photo is the exact same pixel size. Export them all at one size, such as 1080 x 1920, and reschedule.
- [Is there a free scheduler for Instagram and TikTok?](https://sprkly.app/support/free-scheduler-instagram-tiktok): Yes. sprkly Free posts to Instagram and TikTok with 3 accounts and 10 queued posts per account, and the queue refills as posts go out. No card.
- [Can ChatGPT post to Instagram and TikTok for me?](https://sprkly.app/support/can-chatgpt-post-to-social-media): Yes, with sprkly added as a connector in ChatGPT developer mode. It schedules posts to the Instagram and TikTok accounts you connected in sprkly.
- [Can you schedule Instagram Stories?](https://sprkly.app/support/can-you-schedule-instagram-stories): Yes. sprkly schedules Instagram Stories with one photo or one video up to 60 seconds. Stories carry no caption and no stickers.
- [Do I need a business account to schedule Instagram posts?](https://sprkly.app/support/do-i-need-instagram-business-account): Yes. sprkly posts to Instagram Business or Creator accounts, not personal ones. Switch in the Instagram app, then connect in Settings.
- [Where does the caption go when you schedule a TikTok video?](https://sprkly.app/support/tiktok-video-title-vs-caption): In the title. A TikTok video has one text field, the title, up to 2,200 characters. sprkly joins your title and caption into it.
- [Can I schedule posts to my Facebook profile, or only a Page?](https://sprkly.app/support/facebook-profile-or-page): Only a Page. sprkly posts to Facebook Pages you manage, not to a personal profile. You pick the Page while you connect Facebook.
- [How many posts before my best time to post means anything?](https://sprkly.app/support/best-time-to-post-how-many-posts): sprkly needs at least 3 posts in an hour, and a tenth of all your posts, before it trusts a best hour. Below that it tells you it is only a hint.
- [Why is my scheduled post still showing as scheduled?](https://sprkly.app/support/scheduled-post-still-scheduled): A post stays Scheduled until its time. Past that, the connection has usually expired or the platform is still processing the media.
- [How long does sprkly keep my uploaded videos?](https://sprkly.app/support/how-long-media-kept): sprkly keeps your photos and videos for 7 days on Free, 60 days on Creator and 180 days on Power, then clears them once your posts are live.

## Guides
- [Schedule your first post](https://sprkly.app/support/schedule-your-first-post): A two-minute walkthrough of the Compose page: pick an account, add a photo or video, write a caption, choose a time, then hit Schedule.
- [Build Zapier and Make templates with the sprkly API](https://sprkly.app/support/zapier-make-sprkly-api-templates): Use the sprkly API as the posting step in Zapier or Make. Connect your accounts, make an API key, then copy a template that schedules posts.
- [Best times to post on social media (October 2026)](https://sprkly.app/blog/best-times-to-post-on-social-media): Weekdays 9 AM to 6 PM in your followers' time zone, by platform for October 2026, and how many of your own posts it takes to find your best hour.
- [How to schedule Instagram Reels (2026): specs and steps](https://sprkly.app/support/how-to-schedule-instagram-reels): Yes, you can schedule Instagram Reels. The October 2026 specs, 9:16 and 3 seconds to 15 minutes, and 3 steps to post a Reel at the time you pick.
- [How often should you post on social media?](https://sprkly.app/blog/how-often-to-post-on-social-media): How often to post on Instagram, TikTok, YouTube Shorts and Threads, with numbers you can keep up, and why posting steadily beats posting a lot.
- [Instagram vs TikTok: where should small creators focus?](https://sprkly.app/blog/instagram-vs-tiktok-for-creators): How Instagram Reels and TikTok differ for reach, audience and sales, and why most small creators should not pick just one of the two.
- [How to batch a week of content in one sitting](https://sprkly.app/support/batch-a-week-of-content): A simple way to batch your content: plan, make, then schedule a full week of posts in one sitting. Most weeks it takes less than an hour.
- [How to build a simple social media content calendar](https://sprkly.app/support/social-media-content-calendar): A light content calendar for creators: pick your themes, fill a weekly grid, and schedule the posts so your plan really goes out on time.
- [How to grow your Instagram following in 2026](https://sprkly.app/blog/grow-instagram-following): A no-hype guide to growing your Instagram following in 2026: posts that get reach, a steady posting rhythm, and habits that add up over time.
- [How the Instagram algorithm works (and how to work with it)](https://sprkly.app/blog/how-instagram-algorithm-works): How the Instagram algorithm ranks Reels, feed, Stories and Explore in 2026, in plain words, and the signals you can really change yourself.
- [TikTok growth strategy for small creators](https://sprkly.app/blog/tiktok-growth-strategy): A clear TikTok growth plan for small creators in 2026: strong hooks, a tight niche, a steady posting rhythm, and trends that fit your audience.
- [Hashtag strategy that actually works in 2026](https://sprkly.app/blog/hashtag-strategy-that-works): What hashtags actually do in 2026, how many to use on Instagram and TikTok, and how keywords and SEO now matter more than tag stuffing.
- [How to read your social media analytics](https://sprkly.app/blog/how-to-read-social-media-analytics): Which numbers really matter: reach, watch time, shares, saves and retention. Learn to read your social media analytics and make better posts.
- [How to post to Instagram and TikTok from Grok Bot](https://sprkly.app/blog/post-to-social-media-from-grok): Connect sprkly to Grok Bot with a sprkly API key. Then ask Grok to schedule posts to Instagram, TikTok, YouTube, Threads and more.
- [How to post to social media from Meta's Muse](https://sprkly.app/blog/post-to-social-media-from-muse): Muse is Meta's AI agent, in the US for now. Ask it to add sprkly as a custom connector with an API key, then ask it to schedule your posts.
- [Content repurposing: one idea, every platform](https://sprkly.app/blog/content-repurposing-across-platforms): Turn one idea into posts for Instagram, TikTok, YouTube Shorts, Threads and Facebook, without each one feeling like a copy and paste job.
- [Reels vs YouTube Shorts: specs and which to pick (2026)](https://sprkly.app/blog/reels-vs-youtube-shorts): Reels run up to 15 minutes and Shorts up to 3, as of October 2026. The specs side by side, where each one wins, and how to post one video to both.
- [How to schedule TikTok videos](https://sprkly.app/support/how-to-schedule-tiktok-videos): Step by step: prepare a vertical video, connect TikTok, set the required privacy level, and schedule TikToks to publish automatically.
- [How to plan a month of content (free calendar template)](https://sprkly.app/support/plan-a-month-of-content): A simple system to plan a month of social posts: themes, a weekly grid, batching, and scheduling so every post really goes out. Free template inside.
- [How to schedule Facebook posts and Reels](https://sprkly.app/support/how-to-schedule-facebook-posts): Schedule Facebook Page posts and Reels in five steps. See what sprkly can post, how to post to Instagram and Facebook at once, and how to plan the week.
- [How do I post one video to TikTok, Reels and Shorts at once?](https://sprkly.app/support/post-one-video-tiktok-reels-shorts): Export one vertical 9:16 video, pick TikTok, Instagram and YouTube in one post, add a title for TikTok and YouTube, and schedule it once.
- [How do I get a client to approve posts before they go out?](https://sprkly.app/support/client-approve-posts): On sprkly Power, a post can wait for approval. The sprkly account owner gets an email with an Approve link, and nothing goes out until they say yes.
- [How do I post to Instagram from Claude?](https://sprkly.app/support/post-to-instagram-from-claude): Add sprkly as a connector in Claude, sign in, and ask Claude to post. It needs a sprkly paid plan or the trial, and a photo or video.
- [How to read your analytics](https://sprkly.app/support/sprkly-analytics-guide): What each number on the sprkly Analytics page means, what each platform shares, how often numbers update, and when to trust a best hour.

## Contact
- Email: support@sprkly.app
- Community: https://www.facebook.com/groups/2629991417454138